cinco auténtico
copy by james feessCinco de Mayo is one of the biggest beer occasions of the year, but is often celebrated in a way that’s stereotypical and straight up side-eye worthy. We helped Modelo change the way Cinco is celebrated by encouraging people to drink, eat, and party auténtico.
We got the party started in the weeks leading up to Cinco de Mayo with social posts featuring authentic hand-crafted Mexican decor. Then we created the Modelo Mercado where users could shop the decor on Instagram and purchase each item directly from Mexican artisans.
On the day of Cinco de Mayo, we nudged our audience to keep the fiesta auténtico by supporting their fave local Mexican restaurants with a cinco-star review.
Learn more about the campaign and the businesses we supported here.