HILTONConnecting Room Concerts
Since hosting the first Grammys in 1959, Hilton has always been central to music’s biggest night. So for the 2023 Grammys, Hilton continued its tradition of connecting fans with their fave artists the same way they connect guests every day, through the connecting room door.
We partnered with Grammy winner Brandi Carlile to surprise fans with a private concert in a Hilton suite. And for those who weren’t in LA for the big show, we took it to social where over a million fans got to tune into the experience. Because when you want to connect with the musicians you love, It Matters Where You Stay.
We partnered with Grammy winner Brandi Carlile to surprise fans with a private concert in a Hilton suite. And for those who weren’t in LA for the big show, we took it to social where over a million fans got to tune into the experience. Because when you want to connect with the musicians you love, It Matters Where You Stay.
Art Direction
Content Creation
Agency: TBWA
Content Creation
Agency: TBWA