HILTONConnecting Room Concerts

Hilton asked us for a GRAMMYs commercial. We gave them a stage instead. Connecting Room Concerts brings fans and artists together the same way Hilton connects guests every day, through the connecting room door.


Art Direction
Content Creation
Agency: TBWA
2024 Clio Award Shortlist



Think Tiny Desk meets MTV Unplugged, but it's happening 
in the room next door. 

We built anticipation across social, inviting Hilton Honors members to enter for their shot at an intimate concert experience during GRAMMYs weekend at the Beverly Hilton.



Just before the start of the concert, we revealed that 9x GRAMMY-winner Brandi Carlile would be headlining and released her setlist for the performance. 




Then we shared it with the world, so everyone dying of FOMO could experience the concert live on YouTube and social.

 

The concert got over a million views, bringing fans from around the world together to experience the most intimate performance of GRAMMYs weekend.



Wanna watch the full performance?