LGOptimism Your Feed
In a world where social feeds feel darker by the day, LG set out to prove that optimism still has power. Enter Optimism Your Feed, a TikTok playlist designed to retrain your algorithm to show you more good.
To launch it, we turned billboards into interactive invitations. Across NYC, LA, Paris, Berlin, and beyond, people could scan our digital OOH to instantly add a dose of positivity to their TikTok feeds, transforming city streets into gateways for good vibes.
To launch it, we turned billboards into interactive invitations. Across NYC, LA, Paris, Berlin, and beyond, people could scan our digital OOH to instantly add a dose of positivity to their TikTok feeds, transforming city streets into gateways for good vibes.
Art Direction
Out of Home
Agency: TBWA
Out of Home
Agency: TBWA