LGOptimism Your Feed
In a growing cultural climate of division and fighting, LG saught out to prove the power of optimism by making Life Good again on the one of the most pessimistic forums, our social feeds. To do this, we launched Optimism Your Feed, the TikTok playlist that retrains your algorithm to be more optimistic.
We introduced the playlist with interactive billboards in major cities around the world, spreading optimism to the masses in NYC, LA, Paris, Berlin, and beyond.
We introduced the playlist with interactive billboards in major cities around the world, spreading optimism to the masses in NYC, LA, Paris, Berlin, and beyond.
Art Direction
Out of Home
Agency: TBWA
Out of Home
Agency: TBWA